Notes on cold email that actually lands
Cold email strategy, deliverability deep-dives, and product updates from the Sendbox team.
8 posts
SendboxHow to Improve Cold Email Deliverability: A Fix-It Playbook
DeliverabilityHow to Improve Cold Email Deliverability: A Fix-It Playbook
When deliverability drops, fixing things in the wrong order costs you days you don't have. This is the diagnostic sequence I actually work through, fastest fix first.
Aryan S · 10 min read
- Sendbox
How to Reduce Your Cold Email Bounce Rate
DeliverabilityHow to Reduce Your Cold Email Bounce Rate
A bounce rate above 2 to 3 percent tells mailbox providers your data is dirty. Most of that number traces back to two fixable sources: addresses you never validated, and strict secure email gateways.
Aryan S · 10 min read
- Sendbox
Dedicated IP vs Shared IP for Cold Email: What Actually Changes
DeliverabilityDedicated IP vs Shared IP for Cold Email: What Actually Changes
On a dedicated IP, your sending reputation belongs to you alone. On a shared pool, it's an average of whoever else is sending from it. Here's when that distinction actually matters.
Aryan S · 9 min read
- Sendbox
How to Avoid the Spam Folder With Cold Email
DeliverabilityHow to Avoid the Spam Folder With Cold Email
Spam filters weigh three things: who you are, what you actually sent, and how people responded. Most cold email fails on the first one, which also happens to be the one people think about least.
Aryan S · 9 min read
- Sendbox
Cold Email Infrastructure Setup Guide: Domains, Mailboxes, and DNS
InfrastructureCold Email Infrastructure Setup Guide: Domains, Mailboxes, and DNS
Cold email infrastructure is really just the domains, mailboxes, and DNS records your campaigns depend on, but get the build order wrong and you'll spend weeks undoing your own work. This is the sequence that holds up.
Aryan S · 10 min read
- Sendbox
How to Warm Up Email Accounts for Cold Outreach
DeliverabilityHow to Warm Up Email Accounts for Cold Outreach
Warmup is how you convince mailbox providers you're a real sender before you start running real campaigns. Skip it and even a flawlessly configured account still lands in spam. Here's how to do it properly.
Aryan S · 9 min read
- Sendbox
Email Authentication: SPF, DKIM, and DMARC Explained
DeliverabilityEmail Authentication: SPF, DKIM, and DMARC Explained
SPF, DKIM, and DMARC are three DNS records that together prove you're allowed to send from your own domain. Miss any one of the three and mailbox providers default to treating you as suspicious.
Aryan S · 10 min read
- Sendbox
Cold Email Deliverability: The Complete Guide
DeliverabilityCold Email Deliverability: The Complete Guide
There's no single dial for deliverability. It's six moving parts pulling together, infrastructure, authentication, warmup, list quality, content, and engagement, and this walks through what each one contributes.
Aryan S · 11 min read
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